Past Projects

Adidas (2019)

Objectives:

to conduct market and brand analysis report for popular athletics brand, Adidas
to research and identify potential growth opportunities that helps revitalize an already well-known and established legacy brand
to develop and propose product line expansion with market share strategy and target demographic in mind

Objectives:

to conduct market analysis report and product pitch for startup concept
to identify and address a potential gap in the clothing industry and post-consumer market that can be filled by a peer-to-peer rental marketplace platform
to develop and pitch a product development and investment proposal for potential angel investors at accelerator programs and pitch events

Objectives:

to provide an analysis report and marketing plan for new upcoming product from established consumer brand, a chewable mint called 'Cool Blasts' by Hershey's Ice Breakers
to identify target segments and conduct both primary and secondary market research with focus on solution-based marketing that addresses consumer pain points and attitudes
to develop and propose GTM (go-to-market) and product launch strategies that increase product awareness, strengthen brand identity, and peak consumer interest