Pelazzio Reception Venue

Previously, I was the marketing and advertising manager for Houston’s leading all-inclusive event venue. My role focused on improving Pelazzio's full-funnel marketing performance, brand recognition, lead generation, sales enablement, lifecycle experience, and CRM development -- connecting marketing efforts to measurable outcomes and efficiency.

Key Contributions:

• Coordinated and executed integrated marketing across all platforms, including CRM, email, web, SEO, PPC, social media, and event marketing -- ensuring consistent messaging and performance across the funnel.

• Proposed and led a full rebranding and sales enablement initiative, delivering new brand assets, positioning strategy, and a refreshed marketing plan to elevate perception and drive qualified inquiries.

• Managed $130K annual marketing budget, collaborative initiatives, KPI reporting, and campaign analysis -- achieving an average ROAS of 27.7x.

• Designed and implemented custom digital and CRM solutions, including front-end web development for WordPress, tailored workflows and automation in Zoho CRM, cross-platform API integrations, and configuration of the full Zoho Business Suite to support lead generation and nurturing.

• Crafted and optimized the full customer journey -- aligning web experience, communication touchpoints (email/messaging), and paid media campaigns to increase lead quality and streamline sales handoff.

• Drove significant performance gains, including ~25% growth in social reach and engagement, ~51% increase in qualified leads and conversions, and a doubling of open house attendance, resulting in monthly sales consistently surpassing the $300K target.

In addition to full-funnel marketing execution, I translated learnings and insights into actionable workflow improvements across the entire client lifecycle and UX journey -- from discovery, lead-nurturing, and conversion, to the actual event planning, to the post-purchase experience. These efforts were instrumental in building the initial foundation of marketing systems that drive Pelazzio's lead generation, sales enablement, streamlined operations, and monthly revenue.