Niantic Labs | Truffel

I provided integrated marketing consulting and design services for Truffel, an AR-based social mapping app from Niantic Labs that encourages users to explore and share favorite spots with friends in real time.

Key Contributions:

• Delivered strategic guidance on digital marketing, social media, community outreach, and competitive research to drive user engagement and app visibility.

• Developed go-to-market and launch strategies tailored to Truffel’s unique AR-based, community-driven experience.

• Redesigned and expanded campaign brand assets for the Truffel x UT Austin launch using limited source materials -- repurposing a single PDF file without Adobe Suite to create impactful, on-brand visuals.

• Created marketing materials that visually translated the brand identity, improving campaign consistency and resonance across campus activations.

My role supports Truffel’s early-stage growth by bridging creative problem-solving with strategic grassroots execution.

[Click to visit the Truffel website.]

[Click here for an exclusive download link.] 

Use code: Rheana