Truffel by Niantic Labs

Niantic Labs, the parent company behind Pokemon Go, builds real world, augmented reality games and apps that encourage people to explore the world. I am helping market their new app start up called Truffel, a shared AR map where users and their friends pin the places that they visit and love, leveling up the more they explore.

I provide expert consulting services in integrated digital marketing, social media, community outreach, and competitive research, while also delivering creative go-to-market and launch strategies.

Additionally, for the Truffel x UT Austin campaign, I redesigned, manipulated, and expanded brand assets, elements, and graphics using limited resources and little source material to create visually stunning and effective marketing materials - with no Adobe Suite and just a pdf file of existing brand designs.

(Click here to visit the Truffel website.)

(Click here for an exclusive download link. Use code: Rheana)

graphic & brand design. creative direction. launch & go-to market strategy. integrated marketing. community outreach. consulting & research.