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Truffel by Niantic Labs


Mobile Application

Social Network

Tech Startup

Niantic Labs, the parent company behind Pokemon Go, builds real world, augmented reality games and apps that encourage people to explore the world. I am helping market their new app start up called Truffel, a shared AR map where users and their friends pin the places that they visit and love, leveling up the more they explore.

I provide expert consulting services in integrated digital marketing, social media, community outreach, and competitive research, while also delivering creative go-to-market and launch strategies.

Additionally, for the Truffel x UT Austin campaign, I redesigned, manipulated, and expanded brand assets, elements, and graphics using limited resources and little source material to create visually stunning and effective marketing materials - with no Adobe Suite and just a pdf file of existing brand designs.

(Click here to visit the Truffel website.)

(Click here for an exclusive download link. Use code: Rheana)

graphic & brand design. creative direction. launch & go-to market strategy. integrated marketing. community outreach. consulting & research. 



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