Niantic Labs | Truffel
2023
I provided consulting and design services for Truffel, an AR-based social mapping app from Niantic Labs that encourages users to explore and share favorite spots with friends in real time.
Key Contributions:
Provided strategic insight and direction on digital marketing, social media, community outreach, and competitive research to drive user awareness, engagement, acquisition, and retention.
Developed go-to-market and launch strategies tailored to Truffel’s unique product offering of an AR-based, community-driven experience.
Designed and expanded upon established brand visuals for the Truffel x UT Austin launch campaign, using limited source material -- reworking a single PDF file into a collection of impactful, on-brand assets.
My role supported Truffel’s early-stage growth by bridging creative strategy with intentional grassroots execution.
[Click to visit the Truffel website.]
[Click here for an exclusive download link.]
Use code: Rheana
Industry:
Mobile Apps
Augmented Reality (AR)
Social Platforms
Tech & Gaming
Community Engagement
Scope:
[ creative + design ]
[ brand + positioning ]
[ go-to-market strategy ]
[ social media ]
[ community engagement ]
[ market research ]
[ brand asset development ]
