Core Competencies

I've pretty much done it all,
and did it pretty well!
(if I do say so myself...)

marketing, à la carte

I do my best work with brands and organizations navigating growth, change, or complexity — helping them sharpen positioning, elevate creative, and build integrated marketing systems that scale.

My background spans brand, performance, and lifecycle marketing, allowing me to operate across the full funnel while maintaining a clear, consistent brand story at every touchpoint, driving measurable near-term growth while building long-term brand equity.

Integrated Marketing

& Communications

Compelling, effective messaging... written for humans and not search engines and algorithms alone. My work is grounded by integrated communication strategies that ensure your brand shows up clearly, consistently, and persuasively across every touchpoint -- from before 'hello' to after 'goodbye'.

Performance

& Growth

For those with performance, revenue, or other growth goals - whether it's developing product, ancillary offerings, or different streams of revenue - I provide analysis and recommendations tailored to your specific business needs. ____________________________ Data Entry & Management • Calendar Scheduling • Logistics Planning • Communications Support • Research & Reporting • Property Management • Chinese-English Translation & Transcription

Paid Ads | PPC

Search, Social, Display

Say goodbye to ineffective ad spend and hello to a tailored paid ad approach that generates real, measurable results. With my expertise in comprehensive research, intentional targeting, and effective strategies, experience the power of optimized ads, persuasive copywriting, meticulous campaign management, and data-driven optimizations. ____________________________ Facebook • Instagram • TikTok • Google Search | Display | Shopping • Youtube • Yahoo • Bing • LinkedIn

Brand Strategy &

Creative Direction

Whether you’re launching something new or evolving an established brand, I help define who you are, how you show up, and why you’re different -- then translate that into creative that actually resonates.

Digital & Web Development

Your digital home base should work just as hard as you do. I design and build conversion-focused websites, landing pages, and funnels with the right tools, integrations, and user experience baked in.

Social Media & Community

From curated brand presence to strategic growth, I help brands stop the scroll and build meaningful engagement through content, partnerships, and community-first tactics.

Product & Lifecycle

Marketing

Building a brand doesn’t stop at acquisition. I help shape the full customer journey — from first impression to activation, retention, and advocacy — ensuring messaging, experiences, and systems evolve with your audience. ____________________________ Customer Journey Mapping • Lifecycle Messaging • Email & SMS Programs • Product Positioning & Messaging • Launch & GTM Support • Retention & Loyalty Strategy • Cross-Channel Funnel Optimization

Technology &

Automation

Behind every high-performing brand is a well-oiled system. I help businesses streamline operations, automate intelligently, and connect tools so marketing actually scales.

SEO | Organic Search

Make sure you're showing up in front of audiences who are already searching for you. I help improve visibility, credibility, and discoverability through thoughtful content, reputation-building, and SEO best practices.

Even though I can be your 'one-stop shop',

marketing is not 'one-size-fits-all'.

Every brand requires a custom mix of strategy, creativity, systems, and execution — informed by context, goals, and resources.

My work focuses on end-to-end marketing systems -- aligning brand strategy, creative direction, lifecycle, and performance so teams aren’t just doing more, but doing the right things, in the right way, with the right message.

Rather than operating as a vendor or task-based resource, I work as a strategic partner -- helping leaders define priorities, connect disciplines, and translate vision into execution that actually scales.

Are you a brand, business, or growing organization seeking clarity, cohesion, and momentum across their marketing efforts?

Let's talk shop!

Feel free to book a discovery call, request a complimentary audit,

or just reach out for a quick chat.