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Qualifications

Professional Summary

From my medical preceptorship and formative education in healthcare at DeBakey VA Hospital to McCombs Business School at UT Austin, I was able to acquire knowledge and insight from top schools and organizations in their respective fields - including Health Occupational Students of America and the American Marketing Association - as well as the opportunity to enrich my capabilities and competencies while learning to excel within intense or competitive environments.

Then throughout my career, I've dabbled in a variety of industries, juggled many different roles, and worn many hats. I’ve tackled everything social media, content creation, paid advertising, organic search, email marketing, automation & tech, copywriting, web design, data analytics - to account and project management, branding and business development, custom CRM solutions, event planning, sales, client and partner relations, or just pretty much anything thrown my way. With such comprehensive and multifaceted expertise, I specialize in conceptualizing and implementing creative marketing initiatives that effectively attract targeted interest, convey brand messaging, and convert potential audiences. Over time, I've proven to be a ‘jack-of-all-trades’ who can solve problems, untangle knots, or just 'figure it out and get it done', no matter what. 

Still, I never stop learning and there are so many more things that I can't wait to take on!

What can I bring to your table?

Skills

 Digital Marketing  Integrated Marketing 

 Social Media  Brand Management 

 SEM   SEO / Organic Search  PPC / Paid Ads

 Project Management   Creative Strategy 

 Graphic & Web Design  Art Direction

 Copywriting   Email Marketing 

 CRM Development  Automation & Tech 

 Sales   Client Relations  Event Planning

 Bilingual  Mandarin Chinese   Cantonese 

All the tools in my
ever-growing toolbox!

Software & Techstack

Business & Marketing // Zoho One & CRM, Meta Business Suite & Manager,

Google Ads & Analytics, Hubspot, Honeybook, Salesforce, Marketo, Dubsado, Constant Contact, HighLevel, Zapier, Tableau

Web & SEO // Squarespace, Wix, Wordpress Elementor, Shopify, Showit, Duda, GoDaddy, Bluehost, Hostgator, Google Search Console, Moz, Ahrefs, SEMRush

Content & Design // Canva Pro, Adobe Express, VistaCreate, CapCut, InShot, iMovie, Adobe Creative Suite, Snapseed, Figma

General & Social // Google Workspace, Wrike, Asana, Monday, Clickup, Mailchimp, Planoly, Buffer, Later, Hootsuite, Sprout Social, Trello, Notion

Certifications

Hubspot Academy // Digital Marketing, Inbound Marketing, Social Media Marketing, SEO & Email Marketing Certifications

Google Skillshop // Google Ads: Search, Display, Creative & Measurement Certifications
Google Analytics 4 & Universal Analytics Individual Qualification

Meta Blueprint // Meta Certified Digital Marketing Associate Courses

Other // SEMRush Academy, American Marketing Association (in progress)

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Featured Work Experience

2019 - 2021; June 2022 - Present

Marketing, Business Development & Web Design Freelancer

  • Freelance digital marketing, social media, content creation, web design, branding, automation, business development and consulting services 

  • Facilitate businesses, organizations, and digital agencies in spearheading and driving strategic marketing, development, optimization, and growth initiatives from conception to implementation

  • Implement creative strategy, content, and social media campaigns that resulted in immediate, outstanding results for clients: including an approximate 15-18% increase in followers, 35-66% increase in engagement, and 15-24% increase in reach within the first month

  • Help develop, open, and operate multiple local business ventures from market research, location scouting, tax filing and business registration, legal and regulation compliance, to branding and marketing efforts as well as operations and tech

  • Manage domestic and internationsl residential property investment in the US and China

  • Provide Mandarin and Cantonese Chinese translation and transcription services in medical and civil matters

Key Clients: Bayou Buzz (Charcuterie Houston, Aga’s, Yumcha), Truffel by Niantic Labs, Our Home Realty, Top Wellness, LanguageLine, Creative Circle, Cyracom International Inc.

June 2021 - 2022

Pelazzio Reception Venue | Marketing Coordinator

  • Owned and coordinated marketing efforts across all channels and teams including lead generation, website, SEO/blog, PPC, organic socials, CRM/email, vendor & partner promotions, directory listings, and event marketing

  • Proposed and led rebranding initiative; created and integrated new designs, mockups, strategies & marketing plan

  • Created new ad copy and creative, majorly optimizing paid search & social campaign configurations and targeting, which lead to an improvement in CTR, conversion, and interaction rate while minimizing cost per acquisition

  • Managed cross-collaborative projects, KPI reporting, data analysis & monthly marketing budget of $7-15K with average ROI of ~2500%

  • Crafted & optimized user journey, lead generation funnel, automation processes & PPC campaigns; Executed front-end development and implemented custom solutions, workflows, modules, configurations & API integrations for website, Zoho One Business Suite, and CRM software

  • Sustained steady, significant growth in organic social reach, engagement, and followers (~25%)

  • Increased conversions and total monthly leads by average of ~51%, which directly contributed to in-person Open House attendance doubling & company sales consistently exceeding monthly goal of $300k

2016

Leverage Marketing | SEO/PPC Intern

  • Delivered account management support to SEO and PPC departments for multiple B2C and B2B client accounts in variety of industries

  • Implemented organic and paid search audits as well as routine keyword research, A/B testing,, copy writing and editing, and content or meta description optimization

Education

2019

The University of Texas at Austin

McCombs School of Business

Bachelor's of Business Administration

Marketing Major, Communications Studies Minor

University Honors Fall '18

2014

Michael E. DeBakey High School for Health Professions

Distinguished Curriculum Diploma

Medical Preceptorship at DeBakey V.A. Hospital

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