Experience

Career Highlights

Throughout my professional development, I've navigated a variety of industries, juggled many different roles, and worn many hats - tackling everything from social media, content, paid advertising, organic search, email, CRM, automation & tech, copywriting, web design - to brand and business development, performance analysis, sales enablement, partner relations, or just pretty much anything thrown my way.

Whether that means building brands from scratch, creating custom CRM solutions like incorporating an interactive quote generator to qualify leads or evaluating marketing tech stack and processes for optimizations and efficiencies, I strive to be resourceful and impactful working at any level, in any space.

With such comprehensive and multifaceted expertise, I've proven to be a ‘jack-of-all-trades’ who can solve problems, untangle knots, or 'figure it out', no matter what.

Still, I never stop learning and there are so many more things that I can't wait to take on!

What can I bring to your table?

View Resume PDF

Skill Toolbox

Full-Stack Marketing Integrated Communications

Brand Strategy & Identity Sales, Revenue & Performance

Graphic & Web Design Art & Creative Direction

Market & Data Analysis AI, Automation & MarTech

SEM SEO / Organic Search PPC / Paid Ads

Social Media Email & SMS CRM Development

Partner Relations Events & Interactive

Bilingual Mandarin Chinese Cantonese

All the tools in my
ever-growing toolbox!

Software & Techstack

Business & Marketing // Zoho One & CRM, Meta Business Suite & Manager,

Google Ads & Analytics, Hubspot, Honeybook, Salesforce, Marketo, Dubsado, Constant Contact, HighLevel, Zapier, Tableau

Web & SEO // Squarespace, Wix, Wordpress Elementor, Shopify, Showit, Duda, GoDaddy, Bluehost, Hostgator, Google Search Console, Moz, Ahrefs, SEMRush

Content & Design // Canva Pro, Adobe Express, VistaCreate, CapCut, InShot, iMovie, Adobe Creative Suite, Snapseed, Figma

General & Social // Google Workspace, Wrike, Asana, Monday, Clickup, Mailchimp, Planoly, Buffer, Later, Hootsuite, Sprout Social, Trello, Notion

Certifications

Hubspot Academy // Digital Marketing, Inbound Marketing, Social Media Marketing, SEO & Email Marketing Certifications

Google Skillshop // Google Ads: Search, Display, Creative & Measurement Certifications
Google Analytics 4 & Universal Analytics Individual Qualification

Meta Blueprint // Meta Certified Digital Marketing Associate Courses

Other // SEMRush Academy, American Marketing Association (in progress)

Featured Work Experience

July 2023 - Present

Everware International | Brand Marketing Associate

Drive brand & revenue growth for a family of kitchenware brands with full-stack, end-to-end execution of creative and digital strategies, contributing to a 15% increase in total website sales, 18% increase in conversions, and 31% increase in order volume over 12 months.
Develop and create cohesive brand assets spanning ads, email, landing pages, social media, packaging, and tradeshow/events.
Own and execute email marketing efforts with optimizations that directly led to email flow revenue growth by over 200%, overall channel revenue growth by 22%, and order volume increase by 42%, while decreasing costs by 28% and increasing ROI from 8x to 29x.
Manage and execute paid media campaigns along with agency partners - increased impressions by 26.7%, purchases by 20.4%, and attributed revenue by 10% YoY through robust campaign planning and expansion to niche platforms.
Conduct in-depth analysis, optimization, and troubleshooting to ensure optimal performance of full-funnel marketing campaigns, implementing operational improvements and tying in multi-channel efforts that enhanced combined effectiveness and efficiency.

2019 - 2021; June 2022 - Present

Marketing, Business Development & Web Design Specialist

Freelance digital marketing, social media, content creation, web design, branding, automation, business development and consulting services
Facilitate businesses, organizations, and digital agencies in spearheading and driving strategic marketing, development, optimization, and growth initiatives from conception to implementation
Implement creative strategy, content, and social media campaigns that resulted in immediate, outstanding results for clients: including an approximate 15-18% increase in followers, 35-66% increase in engagement, and 15-24% increase in reach within the first month
Help develop, open, and operate multiple local business ventures from market research, location scouting, tax filing and business registration, legal and regulation compliance, to branding and marketing efforts as well as operations and tech
Manage domestic and internationsl residential property investment in the US and China
Provide Mandarin and Cantonese Chinese translation and transcription services in medical and civil matters

Key Clients: Bayou Buzz (Charcuterie Houston, Aga’s, Yumcha), Truffel by Niantic Labs, Our Home Realty, Top Wellness, LanguageLine, Creative Circle, Cyracom International Inc.

June 2021 - 2022

Pelazzio Reception Venue | Marketing & Advertising Manager

Owned and coordinated marketing efforts across all channels and teams including lead generation, website, SEO/blog, PPC, organic socials, CRM/email, vendor & partner promotions, directory listings, and event marketing
Proposed and led rebranding initiative; created and integrated new designs, mockups, strategies & marketing plan
Created new ad copy and creative, majorly optimizing paid search & social campaign configurations and targeting, which lead to an improvement in CTR, conversion, and interaction rate while minimizing cost per acquisition
Managed cross-collaborative projects, KPI reporting, data analysis & monthly marketing budget of $10-15K with average ROI of 2.5x
Crafted & optimized user journey, lead generation funnel, automation processes & PPC campaigns; Executed front-end development and implemented custom solutions, workflows, modules, configurations & API integrations for website, Zoho One Business Suite, and CRM software
Sustained steady, significant growth in organic social reach, engagement, and followers (~25%)
Increased conversions and total monthly leads by average of ~51%, which directly contributed to in-person Open House attendance doubling & company sales consistently exceeding monthly goal of $300k

Education

2019

The University of Texas at Austin

McCombs School of Business

Bachelor's of Business Administration

Marketing Major, Communications Studies Minor

University Honors Fall '18

2014

Michael E. DeBakey High School for Health Professions

Distinguished Curriculum Diploma

Medical Preceptorship at DeBakey V.A. Hospital