Top Wellness

I provided vital support for the successful launch and growth of two Top Wellness massage therapy locations - one in College Station and one in Houston’s Memorial area - by contributing to the foundational brick-and-mortar setup as well as driving awareness, foot traffic, and revenue through localized marketing and operational strategy.

Key Contributions:

• Led brand launch and local market entry, executing marketing and operational setup to support new physical locations -- contributing to initial revenue exceeding target by 63%.

• Developed and implemented local SEO strategies, including directory listings (Google, Yelp, Apple Maps, etc.), keyword targeting, and geo-optimized content to increase local visibility and drive in-store visits.

• Designed and produced on-brand in-store signage, menus, and print collateral to create a cohesive, calming customer experience aligned with the owner’s philosophy and traditional Chinese wellness principles.

• Configured and deployed point-of-sale systems with integrated scheduling, payment, and review platforms to streamline operations and ensure seamless customer service.

• Managed online reputation and customer feedback loops, including review generation, response workflows, and performance tracking across Google, Yelp, and other key platforms.

• Supported experiential marketing and grassroots efforts (e.g., grand openings, local promotions, and event presence) to build neighborhood awareness and community engagement.

• Also assisted with business and operational setup, including market research, location scouting, business registration, licensing, insurance, and vendor coordination.

I unified the brand identity through traditional Chinese design motifs, nature-inspired visuals, and tranquil color palettes, creating a cohesive customer experience aligned with the brand’s wellness philosophy. These efforts helped turn online searches and clicks into foot traffic or satisfied customers into 5-star reviews, ensuring Top Wellness consistently appeared in front of local clients through local SEO, a compelling in-store presence, and alignment in brand visuals.